Is your click through count really a good measure of your social influence?

Dr. Michael Wu on social influence.

Informing becomes influencing only when you persuade someone to change their behavior. It doesn’t matter how may people are informed of your message, it’s only when you act on it that you are an influencer.

This is am excellent article – by drawing comparisons with other real world scenarios he highlights some of the core issues in measuring influence.

Recommend reading the whole thing over at Techcrunch.

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