Video – Science of Persuasion in a nutshell

A great YouTube video on the 6 secrets of the science of persuasion.

We would like to thank Kuldip Singh from the Newbies In Social Media group for pointing this out as a follow up to my post Persuasion and the art of Social Influencing.

It’s an easy watch and describes 6 of the most trusted ways to influence another’s actions namely:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

There’s a follow up book too – details on YouTube.


Science of Persuasion

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