I find surveys often throw up some interesting opinions.
The Hotelier Survey 2013 is no exception.
90% of hoteliers surveyed agreed the economic climate has had a negative impact.
99% said they needed to focus on sales.
Only 31% thought that the environment will improve in 2013.
The most significant finding for me was that a whopping 57% intend to spend more on marketing and PR in 2013.
Compare this to the 64% who thought that competition has increased I suspect the figure is actually a little higher than stated or that some of those feeling the competition are concentrating of refocusing their efforts rather than just increase the spend.
There’s more interesting figures in the article itself: