Social Media Engagement – Expert opinion on how to build a sustainable strategy.

One of the most vital things my customers & I discuss first is how to resource their strategy.

Dr Michael Wu’s (Chief Data Scientist with Lithium, international experts in Social Media) talk on scalability & sustainability is the subject of an excellent exploration of this topic.

His points on engagement over social media are well made and illustrated in this classic quote.

Wu explained that while engagement isn’t hard – “anybody can engage… use cute cat videos” – the prerequisite for sustained engagement over a long time is a relationship.

The article goes on to detail his 4 point plan on how to accomplish this by attending to:

  1. Time
  2. Intensity
  3. Trust
  4. Reciprocity

The article discusses each point in some detail giving Dr Wu’s expert insight.

It’s an excellent read and naturally raises points that help us to examine our own strategies.

Here is a link:

If you want to increase your understanding Dr Wu’s work is full of useful insights from a technical perspective. You can find more at his blog on the Lithium Technologies site. Be aware it isn’t aimed at complete novices.

If you want to talk to someone about engagement and how it could help your existing strategy – Please look me up on LinkedIn and contact me.

View Martin House's profile on LinkedIn


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