Want to be a Great Social Marketer?
Webtrends have produced an excellent article on the difference between a social marketer and a great social marketer.
Here’s my brief summary of the main points raised in the article:
- Track conversion to sales:
Clicks such as likes shares etc are valid metrics on the way to a sale but the bottom line is what makes or breaks a company. Think about Return On Investment (ROI for short).
How many social contacts result in a sale and at what cost?
- If people aren’t engaging – find out why!:
Those clicks that your advertising pounds are generating aren’t converting use the metrics and some Social Media Analysis skills to determine why it isn’t working.
- Personal brands matter:
Social Media is about the people doing the interacting at both ends of the deal – nameless faceless drones don’t work with social media as it is part entertainment, part business. Social Currency#1 matters as a measure of how much incentive your customer has to share and engage with your content.
There is much more in the article and gives plenty of food for thought.
#1 Social currency is an idea promoted by Jonah Berger.