LinkedIn have produced their very own video showing you how to set up a Company Page.
You can view it below, but before you rush into setting it up there are a couple of things you will want first – here’s my suggested list:
- Graphics – A good LinkedIn page needs several custom graphics for a professional look.
- Voice – work out your tone of voice for the page.
- Keywords – yep, even on LinkedIn keywords matter.
- Product page ideas – Think about content for at least one product page.
The video and accompanying PDF give you a good overview if you are thinking of DIY’ing your company page.