Kevin Allocca – A YouTube Trend Manager (professional video watcher) gives his view.
Of over 48 hours of video uploaded every minute only a tiny fraction will go viral.
He credits 3 main factors:
- tastemakers,
- communities of participation,
- unexpectedness
To find out what he means by this you will need to watch the video – which is well worth watching at only 7 1/2 minutes. If you want to know how apply this – contact me though the LinkedIn button below.
You may also be interested to know that another researcher expands on this considerably with a S.T.E.P.P.S. model.
If you would like someone to tell you more about his model, Viral Posting in general and how it applies to business. You can contact me through LinkedIn below.
Martin House Consulting 